Company Image: The Forklift Driver I’ll Never Forget

One of the most important modules in the Driver CPC course is also one of the least glamorous. That module is Company Image and the following story illustrates the importance of how a truck driver represents not only him or herself, but also his or her company on a clients site.

This happened in 2016.

Why Company Image Matters

At the time, it felt like a completely ordinary working day. One load among many for this particular client. An aluminium smelting plant in Swansea. Nothing memorable, nothing unusual. A forklift driver loaded my truck with freshly smelted aluminium ingots for export, we exchanged the usual workday pleasantries, and I headed back to the port.

Why does Company Image matter? Because you never know who is loading you.

I only knew him as Dave.

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Welcome to a new era in Transport Training

One of the primary complaints we hear about transport training is the fact that a CPC course can be carried out by almost anyone who takes the time to jump through the necessary hoops needed to become a DVSA/JAUPT approved CPC trainer.

Authorisation number CM00591/367

There is precious little industry experience required. For someone with a bit of tenacity but little to no experience of operating heavy trucks, a 21 year old with three A levels can soon find themselves training a vocational driver who has 30 years behind the wheel. Teaching that driver how to safely operate a truck he has been safely operating for over 30 years and, for us at least, that didn’t sit right.

Needless to say that makes the driver CPC training requirement unwelcome, unwanted and very much resented by the very people it’s there to train.

Transport Training leaves a lot to be desired in the UK

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