One of the most important modules in the Driver CPC course is also one of the least glamorous. That module is Company Image and the following story illustrates the importance of how a truck driver represents not only him or herself, but also his or her company on a clients site.
This happened in 2016.
Why Company Image Matters
At the time, it felt like a completely ordinary working day. One load among many for this particular client. An aluminium smelting plant in Swansea. Nothing memorable, nothing unusual. A forklift driver loaded my truck with freshly smelted aluminium ingots for export, we exchanged the usual workday pleasantries, and I headed back to the port.

I only knew him as Dave.
Continue reading “Company Image: The Forklift Driver I’ll Never Forget”


